Let's Win with Weather.
The tired, old-school forecast isn't going it cut it. Creating a captivating and informative forecast is an art that is dependent on building a relationship with your audience both on-air and online.
Win Weather with Kait Parker provides a fresh approach to coaching broadcast meteorologists through decades of experience at top local stations, national networks and digital platforms.
Meet Kait.
Award-Winning Certified Broadcast Meteorologist,
Climate Expert, Digital Maven
"When working with talent coaches I was always frustrated by their lack of experience with weather. Being able to not only balance the science of forecasting but also the graphics and ad-lib story-telling is a juggling act that is difficult to comprehend if you’ve never had to do it yourself.
My experience as an on-air meteorologist started with top local stations and quickly grew into a career that launched a flagship show on The Weather Channel, provided live forecasts for Good Morning America and World News Tonight, produced award-winning documentaries, and perfected digital forecasts for 150 million unique monthly users on The Weather Channel app.
Creating a captivating and informative forecast is an art that is dependent on building a relationship with your audience through the screen. My passion for weather story-telling and access to digital data has helped me cultivate a unique set of skills that can help other meteorologists grow and improve their forecast.
We are not strictly an “on-air” business anymore. Our digital presence has to work toward bringing our audience back to both our online and on-air native platforms through video that keeps people interested. Working with the data from millions of online video forecast consumers provided me a recipe that increases both clicks and completion rates.
Weather is the niche that keeps so many local news viewers coming back for more. Let me help your team perfect their skills and take your coverage to the next level. Let’s Win with Weather."
Flexible Options
To Best Fit Your Team's Needs
On-Site Talent Coaching
On-site coaching allows me to work with each member of your team individually to improve their performance and then together to create a cohesive product.
- Customizable goals for each member of the team.
- Fresh eyes on set to come up with creative use of the space.
- Training to tell a story that grabs the ever-shortening attention spans of viewers and keeps them locked in.
- Optional data-backed guidance on successful web/app videos.
- Optional workshop on how to incorporate climate change context to forecast.
Virtual Coaching
Virtual coaching is a great option for a team that has challenging schedules to align.
- Individual, personalized coaching sessions with each member of the team.
- One team meeting to help keep a cohesive message and forecast.
- One-week follow-up for feedback.
- Optional data-backed guidance on successful web/app videos.
- Optional workshop on how to incorporate climate change context to forecast.
Comprehensive Coaching
Investing in the professional development of your team is a smart call but regularly reinforcing those skills can significantly improve returns. With comprehensive coaching you're giving your team the benefit of one in-person visit plus three virtual follow-ups to keep improving.
WHAT PAST CLIENTS ARE SAYING
"Kait sparked a confidence that stuck with me through my TV career and showed me how to incorporate my personality which allowed me to connect with viewers. Kait showed me firsthand how to show off my smarts and how to weave a weather story together in an engaging, informative manner."
Lauren Rautenkranz
WTLV, Jacksonville, FL
LET'S WIN WITH WEATHER
©2024 Win Weather with Kait Parker